Have you ever walked into a store and received a notification on your smartphone or on any of your wearable devices with some kind of promotion or greeting?
Say Hello to Beacons the IoT technology revolution in physical retail stores that enables this customer experience is just starting.
Beacons are small sensors which your smartphone or wearable can track to unlock information directly related to your context and location.
How does this work?1. The retailer that wants to use the beacon sensor to communicate with you must have available a mobile app that will act as the user interface.
2. You have to have downloaded in your mobile phone or wearable that retailer’s app
3. You have to give permission to the beacon sensor to send you push notifications with information whenever it detects your smartphone or wearable nearby.
As you’ll be already thinking, beacons potential for highly targeted and real-time marketing, both at big or small scale, is huge. This IoT technology brings many opportunities to enhance customer shopping experience in the physical stores.
Design and development [eml-protected] Analia Das Vinhas
Commercial and marketing [eml-protected]